The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Agency Rankings
BBDO / New York
Client
Title
Category
Award
Points
From One Second to the Next
Agency: BBDO / New York
Client: AT&T
Category: Film / Branded Content
Points: 25.0
Lowe's Vine Fix in Six Campaign
Agency: BBDO / New York
Client: Lowe's
Category: Social Media / Branded Social Campaign
Points: 25.0
Lowe's Vine Fix in Six Campaign
Agency: BBDO / New York
Client: Lowe's
Category: Social Media / Best Use of A Social Network
Points: 25.0
PETA '98% Human'
Agency: BBDO / New York + Design & Animation Studio: Mill+ / New York + The Mill / New York
Client: PETA
Category: Craft / Technique / Best Animation
Points: 15.0
From One Second to the Next
Agency: BBDO / New York
Client: AT&T
Category: Online / Long-Form
Points: 15.0
Lowe's Vine Fix in Six Campaign
Agency: BBDO / New York
Client: Lowe's
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 15.0
Harden Soul Integrated Campaign
Agency: BBDO / New York
Client: Foot Locker
Category: Music / Creative Use of Music Supporting A Brand
Points: 10.0
Barnes Sisters
Agency: BBDO / New York
Client: Diageo / Guinness
Category: Consumer Television / Under $80K Budget - Single
Points: 10.0
Harden's Entourage Integrated Campaign
Agency: BBDO / New York
Client: Foot Locker
Category: Social Media / Best Use of A Social Network
Points: 5.0
Bud Light - Whatever Happens Stunt
Agency: Energy BBDO / Chicago + BBDO / New York
Client: Anheuser-Busch/Bud Light
Category: Experiential / Events
Points: 5.0
Bud Light - Ian Up for Whatever Film
Agency: Energy BBDO / Chicago + BBDO / New York
Client: Anheuser-Busch/Bud Light
Category: Craft / Technique / Best Direction
Points: 5.0
From One Second to the Next
Agency: BBDO / New York
Client: AT&T
Category: Documentaries / Online
Points: 5.0
Lowe's Vine Fix in Six Campaign
Agency: BBDO / New York
Client: Lowe's
Category: Online Films & Video / Branded Microvideo
Points: 5.0
Lowe's Vine Fix in Six Campaign
Agency: BBDO / New York
Client: Lowe's
Category: Brand Transformation / Single
Points: 5.0
Elephants
Agency: BBDO / New York
Client: Foot Locker
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
AT&T Digital Life
Agency: BBDO / New York
Client: AT&T
Category: Mobile Applications/Sites / Consumer Goods
Points: 5.0
From One Second to the Next
Agency: BBDO / New York
Client: AT&T
Category: Online Films & Video / Long Form - Single
Points: 5.0
Training Tracks
Agency: BBDO / New York
Client: Procter & Gamble + Gillette
Category: Online Films & Video / Short Form - Single
Points: 5.0
Childlike Imagination
Agency: BBDO / New York
Client: GE
Category: Video Craft / Direction
Points: 5.0
Briefcase
Agency: BBDO / New York
Client: FedEx
Category: Consumer Television / :20 and Under - Single
Points: 5.0
Basketball
Agency: BBDO / New York
Client: Diageo / Guinness
Category: Consumer Television / 60 Second - Single
Points: 5.0
All Is Right
Agency: BBDO / New York
Client: Foot Locker
Category: Consumer Television / 60 Second - Single
Points: 5.0
The Campaign That Broke All the Records
Agency: BBDO / New York
Client: Guinness Book of World Records
Category: Collateral / Posters - Campaign
Points: 5.0
Lumps of Coal
Agency: BBDO / New York
Client: FedEx
Category: Trade / Full Page or Spread - Single
Points: 5.0
Client:
AT&T
Title:
From One Second to the Next
Category:
Film / Branded Content
Award:
2014 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Lowe's
Title:
Lowe's Vine Fix in Six Campaign
Category:
Social Media / Branded Social Campaign
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Lowe's
Title:
Lowe's Vine Fix in Six Campaign
Category:
Social Media / Best Use of A Social Network
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
PETA
Title:
PETA '98% Human'
Category:
Craft / Technique / Best Animation
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
AT&T
Title:
From One Second to the Next
Category:
Online / Long-Form
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Lowe's
Title:
Lowe's Vine Fix in Six Campaign
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Foot Locker
Title:
Harden Soul Integrated Campaign
Category:
Music / Creative Use of Music Supporting A Brand
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Diageo / Guinness
Title:
Barnes Sisters
Category:
Consumer Television / Under $80K Budget - Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Foot Locker
Title:
Harden's Entourage Integrated Campaign
Category:
Social Media / Best Use of A Social Network
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Anheuser-Busch/Bud Light
Title:
Bud Light - Whatever Happens Stunt
Category:
Experiential / Events
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
Anheuser-Busch/Bud Light
Title:
Bud Light - Ian Up for Whatever Film
Category:
Craft / Technique / Best Direction
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
AT&T
Title:
@SummerBreak
Category:
Online / Long-Form
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
AT&T
Title:
From One Second to the Next
Category:
Documentaries / Online
Award:
2014 Branded Entertainment Merit Award
Points:
5.0
Client:
Lowe's
Title:
Lowe's Vine Fix in Six Campaign
Category:
Online Films & Video / Branded Microvideo
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Lowe's
Title:
Lowe's Vine Fix in Six Campaign
Category:
Brand Transformation / Single
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Foot Locker
Title:
Elephants
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
AT&T
Title:
AT&T Digital Life
Category:
Mobile Applications/Sites / Consumer Goods
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
AT&T
Title:
From One Second to the Next
Category:
Online Films & Video / Long Form - Single
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Procter & Gamble + Gillette
Title:
Training Tracks
Category:
Online Films & Video / Short Form - Single
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
GE
Title:
Childlike Imagination
Category:
Video Craft / Direction
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
FedEx
Title:
Briefcase
Category:
Consumer Television / :20 and Under - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Diageo / Guinness
Title:
Basketball
Category:
Consumer Television / 60 Second - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Foot Locker
Title:
All Is Right
Category:
Consumer Television / 60 Second - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Guinness Book of World Records
Title:
The Campaign That Broke All the Records
Category:
Collateral / Posters - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0